Manaflask Artikel

MoP Sells 2.7 Million, Subscriber Base Up To 10 Million

Aaaand it's back. With 2.7 Million sales in the first week and the subscribers coming back (at 10 million at the moment), it seems like the decline of WoW has, as was the case every time it was announced, been exaggerated. The numbers are also sure to keep climbing for a while yet, with a huge amount of content available at the moment and for at least a few months to come.


New World of Warcraft® expansion sells 2.7 million copies in first week -- global subscriber base passes 10 million

PARIS, France -- October 4, 2012 -- Following the September 25 global rollout of World of Warcraft®: Mists of Pandaria™, the new expansion to the world’s #1 subscription-based massively multiplayer online role-playing game, Blizzard Entertainment, Inc. today announced that millions of players have already joined the fight for Pandaria. During the first week of launch, prior to the release in China on October 2, the expansion had already sold through approximately 2.7 million copies and the game’s global player base passed 10 million subscribers, with growth across all major regions.*

“With Mists of Pandaria, we set out to expand on the sense of fun and discovery that’s always been at the heart of World of Warcraft -- in addition to adding a huge variety of new content and features to the game,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “It’s been gratifying to see the results of all of the work we put into this expansion and to hear all of the positive feedback from players so far.”

The World of Warcraft development team is already hard at work on the first major post-launch content update. Further details, including features and release timing, will be provided in the weeks ahead.

In World of Warcraft: Mists of Pandaria, warships of the Alliance and Horde clash off the coast of a long-lost continent, signaling the start of a new era of discovery and conquest in the history of Azeroth. As players storm the shores of this exotic new frontier and begin to explore its mysteries, they'll encounter brave new allies, unearth ancient secrets, and play their part in reigniting the long-brewing conflict between the Horde and Alliance on a strange battlefield far from home.

Mists of Pandaria is available now on DVD-ROM for Windows® XP/Windows Vista®/Windows® 7 and Macintosh® at a suggested retail price of 34,99€. The expansion is also available digitally directly from Blizzard’s World of Warcraft website (, also priced at 34,99€.

A special Collector’s Edition packed with bonus items is also now available exclusively in retail stores at a suggested retail price of 69,99€. In addition to the game disc, the Collector’s Edition contains:

  • World of Warcraft Imperial Quilen flying mount and Lucky Quilen Cub pet, StarCraft® II® portraits, and Diablo® III banner sigil and accent
  • The Art of Mists of Pandaria, a 208-page hardback tome including never-before-seen artwork from the development process
  • A World of Warcraft: Mists of Pandaria behind-the-scenes DVD and Blu-ray two-disc set including over an hour of developer interviews and commentary
  • The World of Warcraft: Mists of Pandaria Collector’s Edition soundtrack CD
  • A special-edition World of Warcraft: Mists of Pandaria mouse pad featuring Chen Stormstout, the legendary pandaren brewmaster

For the first time, World of Warcraft players also have the option to purchase a special Digital Deluxe version of Mists of Pandaria (suggested retail price 49,99€) via the World of Warcraft website ( or by purchasing an activation code at select retailers. The Digital Deluxe edition includes a full digital copy of Mists of Pandaria as well as the digital items from the retail-exclusive Collector’s Edition. Players who purchase the standard edition digitally or at retail will have the option to upgrade to the Digital Deluxe version at any time (for as long as the standalone Digital Deluxe version remains available) for an additional 15€.

Mists of Pandaria offers a wide variety of content for new and returning World of Warcraft players. Features include a new playable race (the pandaren) with its own starting zone and quests, a new character class (the monk), and an expansive new continent for players to explore as they adventure to the new level cap of 90. The expansion also includes a host of new gameplay elements designed to give players even more ways to enjoy the game, including scenarios -- a flexible new kind of cooperative PvE trial; challenge modes, which offer high-prestige rewards for mastering Mists of Pandaria's 5-player dungeons; and an all-new pet battle system.

Mists of Pandaria has received a Teen rating from the ESRB. In addition to the English version, Mists of Pandaria is available fully localized into Latin American Spanish, Brazilian Portuguese, French, German, European Spanish, Russian, Korean, traditional Chinese, simplified Chinese, and for the first time with a World of Warcraft expansion launch, Italian.

For more information about World of Warcraft and Mists of Pandaria, visit With multiple games in development, Blizzard Entertainment has numerous positions currently open -- visit for more information and to learn how to apply.

*Based on internal company records and reports from key distribution partners.

World of Warcraft’s Subscriber Definition

World of Warcraft subscribers include individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game over the last thirty days are also counted as subscribers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards. Subscribers in licensees’ territories are defined along the same rules.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (, a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes fourteen #1-selling games and multiple Game of the Year awards. The company’s online-gaming service,®, is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions, or strategies regarding the future, including statements about the expected release date of Diablo III in certain regions, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties, and other factors, some of which are beyond their control and may cause actual results to differ materially from current expectations.

  1. Starym's avatar
    Starym 2012-10-05 12:29:18 UTC — Hm, maybe, but I think we should wait a bit to see the total numbers after a while, then compare. The other thing I don't get is when WoW lost 1 million subs recently it was all OMG it's finally going down, but now that's it's gotten 1 mil back it's "yea that's just cos of expansion, no big deal". Just weird all over.

    But you're right Cata was probably the peak, although if they get to Sargeras quickly (aka next expansion) I think a looooot of people might come back for that, for some kind of "ending".
  2. Zemme's avatar
    Zemme 2012-10-05 12:14:36 UTC — Thought it was obvious my point was Cata was the peak. Shareholders won't be happy with the numbers either (even though for any other company they would be great).
  3. Starym's avatar
    Starym 2012-10-04 22:46:26 UTC — So your point is the older the game gets, the less it sells Zemme? That's some piercing insight right there buddy.
  4. Zemme's avatar
    Zemme 2012-10-04 22:25:45 UTC — mop sold 2.7m in a week, cata sold 3.3m in a day. The subs will grow but not for long.
  5. Thresh's avatar
    Thresh 2012-10-04 22:04:31 UTC — Must say like, I am enjoying MoP so far, the start of Cataclysm just felt dire all round (even tho cata wasnt technically a proper expansion, it was just an old world revamp) still.
  6. EnanoMaldito's avatar
    EnanoMaldito 2012-10-04 17:43:02 UTC — Well, then again we've always seen subscription numbers rise when expansion packs come out. So I guess the 'real' numbers will be those from 2-3 months from now!

    And yeah I wonder the same thing, what is there to do in game if you don't have the expansion? O.o
  7. Starym's avatar
    Starym 2012-10-04 16:16:42 UTC — Well, China :D

    Also a lot of people don't really rush out and buy the game insta first week, I have a lot of casual friends that only play a few hours a week so it's not really a priority for them. But yea it is pretty mind boggling for me too to think of someone actually playing WoW and not buying the newest expansion.
  8. blackone's avatar
    blackone 2012-10-04 16:02:06 UTC — As always, I'm wondering what on earth the 7.3 million players with an active WoW subscription but no MoP are doing.